All tagged Market Research

A/B Testing Life-Sparring - Fighting Mediocrity, One Round at a Time

For the past four and a half years, the tagline below my blog’s logo read “Sparring for Life, Career and Happiness.”

From the moment where I came up with the term Life-Sparring, I loved it. It is catchy; I could register the domains, and even more critical, it accurately expressed what the idea of the blog was all about: bringing the concept of Sparring from martial arts into the broader context of Life.

My relationship with the subtitle has been more ambivalent. It was the best slogan I had been able to come up with when I was designing the website. So it was about time for an update.